About

Meet your coach

I've spent six years coaching in London gyms and currently competing in men's physique. Same discipline, two sides of the same job.

James posing in the gym

From football and running to coaching and men's physique

I’ve always been into fitness. Growing up, I was very active, playing football and running regularly. I also trained in the gym and did weight training, but football and running were my main focus.

That changed after I sprained my ankle playing football. Weight training became a much bigger part of my life, and I started taking my training and nutrition more seriously. In 2020, I qualified as a personal trainer and began helping people achieve their fitness goals. Since then, I’ve worked with clients looking to build muscle, lose body fat, get stronger and feel more confident in the gym.

In 2025, I began competing in men’s physique, winning my class at PCA Wolverhampton and placing third at the PCA Universe. Competing has given me another level of experience in training, nutrition, dieting and holding onto muscle while getting lean. I now bring that experience into the way I coach every client.

How I work

Four things that do not change

01

Assessment before programming

First session is movement, history, injuries and what your week really looks like. The programme comes after that, not from a template.

02

Technique is the priority

Load goes up when the movement earns it. Clients who train well stay training, and training uninterrupted is what produces the result.

03

Nutrition you can repeat

No meal plans that collapse on a Friday. I build around what you eat now, then adjust the parts that hold you back.

04

Numbers reviewed monthly

Weight, measurements, photos and lifts. If the trend is flat for two weeks the plan changes. You always know where you stand.

On stage

Competing keeps the standard high

Men's physique, PCA. The prep experience behind the competition coaching service.

Credentials

Qualified, insured and still learning

Level 3 Personal Trainer, Level 2 Gym Instructor
Nutrition coaching qualified, working with clients on fat loss and muscle gain
First aid trained and fully insured
PCA competitor, men's physique, first place Wolverhampton and third at Universe
Six years coaching in London, over 100 clients
James holding pads for a client

Talk to me before you commit

Fifteen minutes on WhatsApp or a text. I'll tell you what I think you need, even if that is not one of my packages.

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